
                                <h3>1. <strong>ChatGPT (and other Conversational AI)</strong></h3><ul><li><strong>Use Case</strong>: Content creation, customer support, social media engagement, and automation.</li><li><strong>Why It's Essential</strong>: Tools like ChatGPT (especially GPT-4 or newer models) are powerful for creating blog posts, email templates, product descriptions, social media posts, and even answering customer queries. They can simulate human conversation and improve customer engagement through personalized responses. Many companies also use conversational AI for lead generation and as part of their chatbot systems.</li><li><strong>Key Features</strong>: Natural language understanding, context-aware responses, content generation, and integration with other platforms (e.g., CRM systems).</li></ul><p><br></p>
                            


                                
                                
                                <div>In 2024, AI tools have become indispensable for marketers, helping streamline tasks, enhance customer experiences, and drive better decision-making. Whether you’re focusing on content creation, data analysis, automation, or customer engagement, there are a range of AI tools that can dramatically improve efficiency and effectiveness. Below are some of the top essential AI tools for marketers in 2024:</div>
                            
                            
                            

What are top essential Ai tool for a marketer 2024


                                
                                
                                
                                
                                
                                
                                
                                <table class="table table-bordered"><tbody><tr><td>1</td><td>The price of Bitcoin has surged to nearly $90,000 USD/BTC after newly elected President Donald Trump won the election on November 5th.</td></tr><tr><td>2</td><td><h3 class="block headline-block datawrapper-5rkh6-z4948e"><p></p></h3><h3><strong>Segment 1: The Trump Effect on Bitcoin and Crypto</strong></h3><h3 class="block headline-block datawrapper-5rkh6-z4948e">Bitcoin's price has soared since Trump's win</h3><div><strong>Host</strong>: "Alright, let's get straight to it. If you’ve been following the markets lately, you may have noticed something pretty interesting: Bitcoin, along with a number of other cryptocurrencies, has been soaring in value after Trump clinched the presidency once again. Now, some of you might be wondering, ‘What’s the connection? Why is Bitcoin going up just because Trump won?’ Well, it’s not that simple, but let’s explore a few factors that could be contributing to this surge."</div><div>Donald Trump has promised to make the U.S. the "crypto capital of the planet." Bitcoin has hit all-time highs since his reelection.</div><div><br></div><p style="max-width: 1458px;"><img src="https://img.hanajourney.com/images/tenant_5/blog/Screenshot 2024-11-17 at 14.29.33.png" width="1458px" height="778px" style="width: 50%;"></p><p>The world’s largest cryptocurrency topped $89,000 for the first time, briefly peaking at $89,995 early Tuesday, according to CoinDesk. Bitcoin’s price oscillated throughout the day, but is still up more than 27% over the last week — standing at about $88,288 as of 5 p.m. ET.</p><p>That’s part of a rally across cryptocurrencies and crypto-related investments since Trump won the U.S. presidential election. Analysts credit much of the recent gains to an anticipated “crypto-friendly” nature of the incoming administration, which could translate into more regulatory clarity but also leeway.</p><p><strong>Host</strong>: "First off, we all know Trump’s presidency was marked by market volatility, economic uncertainty, and a strong push toward deregulation. For crypto enthusiasts, the combination of uncertainty and deregulation creates fertile ground for decentralized assets like Bitcoin to thrive. You see, Bitcoin and other cryptocurrencies, by their very nature, operate outside the traditional financial systems. And for many investors, they represent a hedge against government intervention, inflation, and traditional financial market risks."</p><p><strong>Host</strong>: "With Trump at the helm, we’re likely to see a continuation of policies that favor market deregulation and reduced oversight, especially in sectors like finance. This is a significant win for crypto enthusiasts because fewer regulatory restrictions mean that crypto markets can continue to grow without the heavy hand of government interference."</p></td></tr><tr><td><br></td><td><h3><strong>Segment 2: Trump’s Policies and Their Impact on Crypto</strong></h3><p></p></td></tr><tr><td><br></td><td><h3><strong>Segment 3: The Trump Presidency and Institutional Adoption of Crypto</strong></h3><p></p></td></tr><tr><td><br></td><td><h3><strong>Segment 4: Regulatory Uncertainty and Potential Challenges</strong></h3><p></p></td></tr><tr><td><br></td><td><h3><strong>Segment 5: What’s Next for Bitcoin Under Trump?</strong></h3><p></p></td></tr></tbody></table>
                                
                                
                                
                                
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            


                                
                                
                                
                                
                                
                                
                                
                                
                                In a surprising turn of events, Bitcoin and other cryptocurrencies have seen a significant uptick in value following the latest election, where former President Donald Trump secured a win. While many factors contribute to the volatile nature of the crypto market, there’s growing speculation that Trump’s presidency could have a lasting impact on the future of digital assets. But what is driving Bitcoin’s surge, and what could his administration mean for the crypto industry in the coming years?
                                
                                
                                
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            

Bitcoin continues to soar after Trump's win. This is how his presidency could impact the crypto industry


                                <p><br></p><p><img src="https://bitcoinsaigon.org/assets/images/call-for-crowdfunding-tet-lixi-2025-1.jpg" alt="Bitcoin Lixi"></p><p>And we are going to do it all over again - this time in the celebration of the approaching Year of the Snake.</p><p>To fund the upcoming 2025 campaign, we are looking to crowdfund 600,000 Satoshis - which can be donated either via our&nbsp;<a href="https://bitcoinsaigon.org/donate-satoshis">Donation page</a>&nbsp;and/or via&nbsp;<a href="https://geyser.fund/project/ttlxcampaign2025/">our Geyser campaign page</a>.</p><h2 id="what-is-a-lì-xì">What is a “Lì xì”?</h2><p>Now, if you are not from the wider Sinosphere, you might not be very familiar with this custom.</p><p><em>“Lì xì”</em>&nbsp;- commonly translated as “Lucky Money” - is a small mostly symbolic amount of money traditionally placed and handed over enclosed in a red envelope to your close ones around the annual Lunar New Year holidays.</p><p>The Lunar New Year celebrations (called Tết in Vietnam) are the biggest annual event here in the wider East Asian region; basically what would happen if you combine Thanksgiving, Christmas and New Years eve celebrations all into one big celebratory happenstance.</p><p><img src="https://bitcoinsaigon.org/assets/images/call-for-crowdfunding-tet-lixi-2025-2.jpg" alt="Tet - New Year Holidays"></p><p>It is also the only time in the year you can find those busy Asians not working non-stop :)</p><p>The Vietnamese diaspora returns home and people in the city travel back to their hometowns in the countryside while most businesses close for at least one or two weeks around the event.</p><p>While the amount in the red envelopes is usually more of symbolic nature, especially young kids are rather joyous upon collecting and counting all their Lì xì exploits.</p><p><img src="https://bitcoinsaigon.org/assets/images/call-for-crowdfunding-tet-lixi-2025-3.jpg" alt="Children with Li Xi"></p><h2 id="the-2025-lì-xì-campaign">The 2025 Lì xì campaign</h2><p>We have luckily already found sponsors to cover the cost of printing the envelopes, inlets, QR codes and all the other logistics that come with the campaign.</p><p>However, for this year we are still short of funding the Sats for the actual Lì xì giveaway.</p><p>Each Lì xì - as in previous years - will contain 1,000 Satoshis, withdrawable via all common Lightning wallets.</p><p>At 600 envelopes, the total funding amount we aim for is accordingly 600,000 Satoshi.</p><p>We will - as usual - distribute the red envelopes via the Bitcoin merchants in town, your friendly Bitcoiner from the local meetup and other individuals and organizations around our community.</p><p>Should any overfunding occur, the Sats will be allocated to the community treasury - helping us to keep among other minor administrative costs this website alive.</p><p>We will update on the progress of the campaign via our Socials, first and foremost&nbsp;<a href="https://twitter.com/BitcoinSaigon">Twitter</a>&nbsp;and&nbsp;<a href="https://iris.to/npub13ek3cargj3wtuduut5y0jkdlqkmvxmrvzzex96krzejjj580t9ashr4946">Nostr</a>.</p><p>Thank you for your consideration and we are looking forward to a bright Year of the Snake with all our orange friends!</p><hr><p><em>If you can’t make it but still want to support what we do, you can do so here via our&nbsp;<a href="https://bitcoinsaigon.org/donate-satoshis">Donation page</a>.</em></p>
                                
                            
                            


                                <p>In&nbsp;<a href="https://bitcoinsaigon.org/li-xi-2022/">2022</a>,&nbsp;<a href="https://bitcoinsaigon.org/li-xi-2023/">2023</a>&nbsp;and&nbsp;<a href="https://bitcoinsaigon.org/lixi-2024-year-of-dragon/">2024</a>&nbsp;the Saigonese Bitcoin Community organized - following the&nbsp;<a href="https://www.bitcoin.org.hk/laisee/">lead example</a>&nbsp;set by the Bitcoiner Crew from Hong Kong - a classic Lì xì (“lucky money”) campaign.</p><p>For the 2025 campaign we aim to distribute 600 red envelopes à 1,000 Sats each.</p><p>Be it through your local Bitcoiner friend, the&nbsp;<a href="https://bitcoinsaigon.org/sats-bitcoin-merchants-directory-saigon">Bitcoin spots in town</a>&nbsp;or at last year’s&nbsp;<a href="https://bitcoinsaigon.org/lightningcon-vietnam-2023/">big gathering in Da Nang</a>&nbsp;- the red envelopes found their way and appreciation; driving curiosity and Lightning adoption from the ground up.</p>
                                
                            
                            

Call for Crowdfunding - Tết lì xì Campaign 2025


                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                <h2>What is influencer marketing?</h2><p>Influencer marketing is a form of marketing that brand collaborate with influencer to deliver a brand's message to the market. Instead of advertising directly, brand will pay influencers to inspire consumers about their product.</p><p>Brand Trust &amp; love is always the key to brand success. Nowadays, when consumers are more impacting by social media such as Tiktok, simply introducing your product to consumers throug brand advertising own channels is not enough. </p><p>That's why influencer marketing is considered a 'breath of fresh air' in brand communication trend.</p><h2>4 types of influencer</h2><p>With the increasing potential and effectiveness of influencer marketing, how can brands optimize and select the most suitable influencers for their brand? Typically, based on the number of followers on social media, influencer marketing is categorized into four main types: mega, macro, micro, and nano influencers.</p><table class="table table-bordered"><tbody><tr><td>Type of influencer</td><td>Follower</td></tr><tr><td>Nano Influencer</td><td>fewer than 10,000 followers.<br></td></tr><tr><td>Micro Influencer</td><td>from 10,000 to 100,000.<br></td></tr><tr><td>Macro Influencer</td><td>from 100,000.<br></td></tr><tr><td>Mega Influencer</td><td>more than 1,000,000.</td></tr></tbody></table><h2>6 steps to implement an influencer marketing campaign</h2><p><strong>1. Set Clear Objectives:</strong> Start by defining your campaign's goals. Are you aiming to boost brand awareness, drive sales, increase website traffic, or foster engagement? Setting clear objectives will shape your entire campaign strategy.</p><p>Apply the SMART criteria to your objectives:</p><ul><li><strong>Specific:</strong> Clearly state what you want to achieve.</li><li><strong>Measurable:</strong> Determine how you will measure success.</li><li><strong>Achievable:</strong> Ensure that your goals are realistic and attainable.</li><li><strong>Relevant:</strong> Align your objectives with your campaign and business context.</li><li><strong>Time-Bound:</strong> Set a deadline for when you aim to accomplish your goals.</li></ul><p><strong>2. Identify Your Target Audience:</strong> Understand your ideal customer. Create detailed buyer personas that encompass demographics, interests, pain points, and preferences. Knowing your audience inside out will help you choose the right influencers and craft tailored content.</p><p><strong>3. Find the Right Influencers:</strong> Select influencers whose followers align with your target audience. Consider factors like follower demographics, engagement rates, and content authenticity. Mega, macro, micro, and nano influencers each have their unique benefits, so choose accordingly.</p><p><strong>4. Craft a Compelling Campaign Brief:</strong> Collaborate closely with influencers to develop a campaign brief that outlines your expectations, content guidelines, key messaging, and deadlines. Ensure that your influencers are on the same page as you regarding the campaign's objectives.</p><p><strong>5. Measure and Analyze:</strong> Throughout the campaign, closely monitor performance metrics like reach, engagement, click-through rates, and conversion rates. Tools and analytics platforms can provide valuable insights into what's working and what needs adjustment.</p><p><strong>6. Optimize and Adapt:</strong> Use the data gathered to optimize your campaign in real time. Make data-driven decisions to improve the campaign's effectiveness. Adjust your approach, content, or influencer selection if needed to better meet your goals.</p><p>Influencer marketing campaign can yield impressive results. By setting clear objectives, understanding your audience, collaborating with the right influencers, and continuously measuring and adapting, you can create a campaign that resonates with your target audience and delivers tangible benefits to your brand. Remember that influencer marketing is an evolving landscape, so staying agile and open to change is essential for ongoing success.</p><h2>Influencer Marketing KPIs</h2><p>Creating a successful influencer marketing campaign is like  orchestrating a symphony. To achieve desired results, setting up the  performance metrics is crucial. From clear objectives to the right key performance  indicators (KPIs), understanding these components is your first step towards  managing an influencer marketing campaign.</p><p>Below are some key performance indicators for influencer marketing campaign</p><ul><li>Reach of your campaign Posts<br></li><li>How Engage your influencer's audience with your content</li><li>Conversion (Direct sale/subscription/download/newslettersignup...)&nbsp;How to track conversion: Promo Code/Affiliate link/ UTM link</li><li>Campaign ROI</li></ul><p>Example of influencer marketing performance report:&nbsp;</p><table class="table table-bordered"><tbody><tr><td style="text-align: center; "><b>Influencer Name</b></td><td style="text-align: center; "><b>Reach</b></td><td style="text-align: center; "><b>Engagement</b></td><td style="text-align: center; "><b>Order</b></td><td style="text-align: center; "><b>sale revenue</b></td><td style="text-align: center; "><b>Spending</b></td><td style="text-align: center; "><b>ROAS</b></td></tr><tr><td>Total</td><td><br></td><td><br></td><td><br></td><td><br></td><td><br></td><td><br></td></tr><tr><td style="text-align: right; "><i>Influencer 1&nbsp;</i></td><td style="text-align: right; "><i><br></i></td><td style="text-align: right;"><i><br></i></td><td style="text-align: right;"><i><br></i></td><td style="text-align: right;"><i><br></i></td><td style="text-align: right;"><i><br></i></td><td style="text-align: right;"><i><br></i></td></tr><tr><td style="text-align: right; "><i>Influencer 2</i></td><td><br></td><td><br></td><td><br></td><td><br></td><td><br></td><td><br></td></tr></tbody></table><p><br></p><p><br></p><p>
                                
                                
                                
                            
                            
                            
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                                <div class="toc-item-info"><h2>The Final Word</h2></div><p></p><p dir="ltr">Consumers want a marketing message that's "unfiltered" and less scripted. Unlike sales-driven posts, influencer content uses a conversational tone and human narrative to catch customers' attention and engage audiences. Their reputation adds a layer of trust that converts followers into sales.</p>
                            


                                
                                
                                <p>Things has changed a lot after a decade. If few years before we launched influencer marketing without talking about conversion performance indicators &amp; many manual works. Today influencer marketing it is just not only about how we inspire influencer audience but also technology and performance tracker to manage campaign properly.</p><p>Here are some summary about influencer marketing and my lessons during more than 7 years working in affiliate and influencer marketing.&nbsp;</p>
                            
                            
                            

What is influencer marketing?


                                
                                <p><span style="color: inherit; font-family: inherit; font-size: 2rem;">1. </span><strong style="color: inherit; font-family: inherit; font-size: 2rem;">Strategic Planning and Forecasting</strong></p><p>For brands, the first step in preparing for 11.11 is strategic planning. Successful brands begin preparing months in advance to ensure they can leverage the full potential of the event. During this period, brands analyze past campaigns, customer data, and sales trends to forecast demand and understand consumer preferences. By analyzing this data, they can determine which products are likely to be most popular and plan their promotional offers accordingly.</p><h3>Key Elements of Strategic Planning:</h3><ul><li><strong>Sales Projections</strong>: Brands forecast how much inventory they’ll need and estimate the sales volume for top-performing products. This helps in managing stock levels and avoiding stockouts during peak demand periods.</li><li><strong>Targeting and Segmentation</strong>: Brands often identify key customer segments they want to target during 11.11. These could include new users, repeat customers, or high-value shoppers. Tailoring marketing messages to each group can increase conversion rates.</li><li><strong>Competitive Analysis</strong>: Brands keep an eye on their competitors to understand their strategies and ensure they offer competitive deals.</li></ul><h2>2. <strong>Product Selection and Bundling</strong></h2><p>A successful 11.11 campaign requires careful selection of products to feature. Big brands often focus on bestsellers, new arrivals, or exclusive 11.11 editions of products that generate buzz. Bundling products is also a common tactic during this event. Offering bundles, such as "buy one, get one free" or discounts on multiple purchases, can incentivize customers to purchase more.</p><h3>Tips for Product Selection:</h3><ul><li><strong>Exclusive Products</strong>: Brands often create exclusive, limited-edition products or collaborations with Shopee to attract more attention.</li><li><strong>Seasonal Relevance</strong>: Products that are seasonally relevant, such as skincare sets or electronics, are commonly promoted during 11.11, especially since the event falls just before the holiday shopping season.</li><li><strong>Bundle Deals</strong>: Offering bundled products at a discounted rate can drive larger transactions and increase the average order value (AOV).</li></ul><h2>3. <strong>Maximizing Visibility with Shopee's Marketing Tools</strong></h2><p>Shopee offers a suite of promotional tools for brands to boost visibility during the 11.11 event. These tools include in-app advertisements, flash deals, vouchers, and Shopee Live streaming.</p><h3>Key Shopee Marketing Tools:</h3><ul><li><strong>Shopee Ads</strong>: Brands can invest in sponsored ads to increase the visibility of their products in search results, category pages, or on Shopee’s homepage. This ensures they stand out amidst the competition.</li><li><strong>Flash Deals</strong>: Flash deals are time-limited discounts designed to create urgency and drive high volumes of traffic. Brands can participate in these deals to capture the attention of deal-hungry consumers.</li><li><strong>Vouchers and Coupons</strong>: Shopee allows brands to create their own store-specific vouchers or site-wide coupons. These can be used to offer discounts, free shipping, or other incentives. Coupons, particularly during 11.11, attract a lot of shoppers.</li><li><strong>Shopee Live</strong>: Live streaming on Shopee is a popular tool for engaging customers in real-time. Brands can host live product demonstrations, Q&amp;A sessions, or showcase limited-time offers. This helps create a sense of community and excitement.</li></ul><h2>4. <strong>Engaging Influencers and KOLs (Key Opinion Leaders)</strong></h2><p>To amplify their reach and credibility, big brands often partner with influencers or Key Opinion Leaders (KOLs) during the 11.11 campaign. Influencers on Shopee Live or across social media platforms can help generate buzz and drive traffic to product listings. By leveraging their existing fanbase, brands can connect with consumers in a more authentic and engaging way.</p><h3>Best Practices for Influencer Marketing:</h3><ul><li><strong>Targeted Partnerships</strong>: Brands select influencers whose audience aligns with their target market. This increases the chances of conversions.</li><li><strong>Live Streaming Collaborations</strong>: Partnering with influencers to host live streams or unboxing events during the 11.11 sale helps to generate excitement and urgency around limited-time offers.</li><li><strong>User-Generated Content</strong>: Encouraging influencers to generate content that showcases the products in use can increase trust and drive social proof.</li></ul><h2>5. <strong>Optimizing Customer Experience</strong></h2><p>A seamless customer experience is critical during the 11.11 campaign, as consumers are often making quick decisions based on deals and time-sensitive offers. Big brands invest in improving their Shopee storefront, ensuring it is easy to navigate, visually appealing, and optimized for mobile users.</p><h3>Key Focus Areas for Customer Experience:</h3><ul><li><strong>Responsive Customer Service</strong>: During 11.11, customer inquiries surge. Big brands usually have a dedicated customer service team available to address questions quickly and efficiently.</li><li><strong>Mobile Optimization</strong>: Since many Shopee users shop via mobile devices, ensuring that product pages are mobile-friendly is crucial for conversion rates.</li><li><strong>Smooth Checkout Process</strong>: Streamlining the checkout process and offering multiple payment options (e.g., ShopeePay, credit cards, e-wallets) can reduce cart abandonment rates.</li><li><strong>Shipping and Delivery</strong>: Brands typically plan ahead to ensure timely deliveries, especially as Shopee's logistics infrastructure can become overloaded during high-demand periods like 11.11.</li></ul><h2>6. <strong>Real-Time Campaign Management and Adjustment</strong></h2><p>11.11 is an intense, high-traffic period, and things can change rapidly. Brands with well-prepared teams monitor the performance of their campaigns in real time, adjusting strategies as needed to maximize performance.</p><h3>Key Aspects of Real-Time Management:</h3><ul><li><strong>Performance Monitoring</strong>: Brands track metrics such as traffic, sales, conversion rates, and customer reviews. Shopee provides a variety of analytics tools that help brands evaluate their campaigns in real time.</li><li><strong>Dynamic Pricing</strong>: Some brands use dynamic pricing strategies to adjust their prices based on market demand, competitor activity, and stock levels.</li><li><strong>Stock Management</strong>: With high order volumes, stock management becomes crucial. Brands have systems in place to replenish popular items quickly, avoiding stockouts.</li><li><strong>Customer Engagement</strong>: Brands often engage directly with customers during the sale through live chat, responding to questions and offering personalized recommendations.</li></ul><h2>7. <strong>Post-Event Engagement and Retargeting</strong></h2><p>After the 11.11 event, big brands do not simply stop their efforts. Many use the post-event period to retarget customers, gather feedback, and build on the relationships they've established during the sale.</p><h3>Post-Event Strategies:</h3><ul><li><strong>Post-Sale Emails</strong>: Brands send thank-you emails, order updates, and personalized offers to customers who made purchases during 11.11.</li><li><strong>Loyalty Programs</strong>: Brands may use the momentum from 11.11 to introduce or promote their loyalty programs, encouraging repeat business.</li><li><strong>Customer Feedback</strong>: Gathering customer feedback helps brands refine their future campaigns and improve customer satisfaction.</li></ul><h2>Conclusion</h2><p>The 11.11 campaign on Shopee presents an unparalleled opportunity for big brands to boost their sales, expand their reach, and solidify their position in the market. However, success doesn’t come without careful planning, execution, and adaptation. By strategically managing product selection, maximizing visibility, partnering with influencers, optimizing the customer experience, and staying agile during the event, brands can make the most of this global e-commerce extravaganza.</p><p>As the 11.11 event continues to grow in significance, it will be interesting to see how brands adapt and evolve their strategies to stay ahead of the competition. What remains clear, however, is that Shopee’s 11.11 campaign is a must-win battle for any brand looking to succeed in Southeast Asia’s rapidly expanding digital marketplace.</p>
                                
                                
                            
                            
                            
                            


                                <p>The 11.11 shopping festival, also known as Singles' Day, has evolved from a niche Chinese event to one of the largest global e-commerce phenomena. Originally created by Alibaba, 11.11 has since been adopted by other major platforms, including Shopee, the Southeast Asian e-commerce giant.</p><p>For brands, the 11.11 campaign on Shopee represents a massive opportunity to boost sales, attract new customers, and reinforce brand presence. However, successfully navigating this high-stakes shopping event requires meticulous planning, strategy, and execution.</p><p>In this article, we’ll explore how big brands manage the 11.11 campaign on Shopee, from pre-event preparation to real-time campaign optimization.</p>
                                
                                
                                
                            
                            
                            
                            

How big brands manage commerce 11.11 biggest sale campaign 


                                <div class="flex max-w-full flex-col flex-grow"><div data-message-author-role="assistant" data-message-id="6018a1db-18f8-4929-b58b-9b04ccd7e288" dir="auto" class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose w-full break-words dark:prose-invert light"><h3>1. <strong>Public Backlash</strong></h3><ul><li><strong>Outrage and Negative Public Sentiment</strong>: Social media platforms and news outlets amplify public reactions, often leading to an outpouring of anger, disappointment, and criticism from customers, advocacy groups, and even the general public.</li><li><strong>Boycotts</strong>: Customers or certain groups might call for boycotts of the brand's products or services, leading to a direct loss of sales.</li><li><strong>Hashtags and Viral Campaigns</strong>: Negative sentiment can quickly spread via viral hashtags and campaigns that put additional pressure on the brand.</li></ul><h3>2. <strong>Damage to Reputation</strong></h3><ul><li><strong>Loss of Trust</strong>: If the crisis is severe, the brand may lose customer trust, which can take a long time to rebuild. Customers may question the brand's values, authenticity, or commitment to social responsibility.</li><li><strong>Media Coverage</strong>: The crisis can dominate media narratives, with news outlets covering the controversy, leading to widespread public awareness and a negative association with the brand.</li><li><strong>Loss of Loyalty</strong>: Loyal customers may feel betrayed or disappointed, leading to a decline in brand loyalty and repeat business.</li></ul><h3>3. <strong>Internal Impact</strong></h3><ul><li><strong>Employee Morale</strong>: Employees may feel disillusioned, particularly if the crisis involves internal issues like poor treatment of workers, unethical behavior, or a leadership failure. This can lead to disengagement or even resignations.</li><li><strong>Leadership Scrutiny</strong>: Executives and key decision-makers may be put under intense scrutiny, and in some cases, they may need to step down or be removed. Leadership changes can have a destabilizing effect on the organization.</li><li><strong>Increased Stress on Crisis Management Teams</strong>: The crisis will require immediate action from the brand's PR, legal, and social media teams, all of whom may be working around the clock to manage the fallout.</li></ul><h3>4. <strong>Financial Consequences</strong></h3><ul><li><strong>Short-Term Financial Losses</strong>: A social crisis can result in immediate losses due to declining sales, canceled contracts, or decreased customer spending. The brand might also face increased marketing costs as it tries to mitigate the damage.</li><li><strong>Legal and Settlement Costs</strong>: If the crisis involves legal issues (e.g., product liability, privacy violations, labor violations), the brand may face costly lawsuits, fines, or settlements.</li><li><strong>Stock Price Decline</strong>: Publicly traded companies often see their stock prices drop as investors react to the crisis, especially if it affects future earnings or growth potential.</li></ul><h3>5. <strong>Customer Churn and Declining Market Share</strong></h3><ul><li><strong>Loss of Customers</strong>: Customers who feel alienated or offended by the brand’s actions may choose to take their business elsewhere, contributing to a loss of market share.</li><li><strong>Competitor Advantage</strong>: Competitors may capitalize on the crisis by promoting their own ethical standards or positioning themselves as more responsible alternatives, further eroding the troubled brand’s customer base.</li></ul><h3>6. <strong>Increased Scrutiny from Regulators and Authorities</strong></h3><ul><li><strong>Regulatory Action</strong>: If the crisis involves violations of laws (e.g., consumer protection, labor laws, environmental regulations), the brand may face investigations from regulatory bodies or government agencies.</li><li><strong>Public Disclosures</strong>: In some cases, brands are required to make public disclosures or issue reports, which can prolong the crisis and keep it in the public eye.</li></ul><h3>7. <strong>Social Media Amplification</strong></h3><ul><li><strong>Rapid Spread of Information</strong>: Social media plays a central role in accelerating the crisis. Negative posts, viral videos, memes, and influencer criticism can spread quickly, making it harder for the brand to control the narrative.</li><li><strong>Influencer and Celebrity Backlash</strong>: Influencers or brand ambassadors may distance themselves from the brand, further increasing negative perceptions and the sense of public disapproval.</li></ul><h3>8. <strong>Reputation Repair and Brand Recovery</strong></h3><ul><li><strong>Apologies and Crisis Communications</strong>: The brand must issue a public apology or statement that acknowledges the crisis and outlines steps to address it. However, empty apologies can backfire, so authenticity and accountability are crucial.</li><li><strong>Changes to Practices or Products</strong>: The brand may need to implement significant changes, such as modifying business practices, discontinuing problematic products, or making amends with affected parties (e.g., compensating harmed customers or workers).</li><li><strong>Rebuilding Trust</strong>: Recovery is a long-term process, requiring consistent efforts to rebuild customer trust. This may involve transparency, demonstrating commitment to ethical values, and engaging in positive public relations campaigns to repair the brand's image.</li><li><strong>Monitoring and Feedback</strong>: The brand must continue to engage with customers to monitor their perceptions and gather feedback on how well it’s managing the crisis. Ongoing adjustments to strategy might be necessary.</li></ul><h3>9. <strong>Long-Term Brand Impact</strong></h3><ul><li><strong>Shifts in Brand Identity</strong>: The crisis could lead the brand to re-evaluate its values, mission, or core identity. This could result in a rebranding effort or a pivot in business strategy.</li><li><strong>Changes in Industry Norms</strong>: Depending on the nature of the crisis, the brand may inadvertently push for changes in industry standards, forcing competitors and others to adopt new best practices.</li><li><strong>Customer Retention and Brand Loyalty</strong>: In the aftermath, some customers may return, but brand loyalty may be weakened, and the long-term impact on market position will depend on the effectiveness of the crisis management.</li></ul><h3>Key Takeaways:</h3><ul><li><strong>Immediate fallout</strong>: Public backlash, loss of customers, negative media attention, and a potential drop in sales and stock prices.</li><li><strong>Medium-term consequences</strong>: Strained employee morale, increased financial costs, and the need for major changes in policy or practice.</li><li><strong>Long-term impact</strong>: Difficulty rebuilding trust, shifts in brand identity, and lasting changes to customer loyalty and market share.</li></ul><p>Brands that handle a social crisis effectively can recover, sometimes even emerging stronger. However, mishandling the crisis can have lasting negative effects that may take years to undo. The key is to act quickly, transparently, and empathetically.</p></div></div></div></div><div class="mb-2 flex gap-3 empty:hidden -ml-2"><div class="items-center justify-start rounded-xl p-1 flex"><div class="flex items-center"><button class="rounded-lg text-token-text-secondary hover:bg-token-main-surface-secondary" aria-label="Copy" data-testid="copy-turn-action-button"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon-md-heavy"><path fill-rule="evenodd" clip-rule="evenodd" d="M7 5C7 3.34315 8.34315 2 10 2H19C20.6569 2 22 3.34315 22 5V14C22 15.6569 20.6569 17 19 17H17V19C17 20.6569 15.6569 22 14 22H5C3.34315 22 2 20.6569 2 19V10C2 8.34315 3.34315 7 5 7H7V5ZM9 7H14C15.6569 7 17 8.34315 17 10V15H19C19.5523 15 20 14.5523 20 14V5C20 4.44772 19.5523 4 19 4H10C9.44772 4 9 4.44772 9 5V7ZM5 9C4.44772 9 4 9.44772 4 10V19C4 19.5523 4.44772 20 5 20H14C14.5523 20 15 19.5523 15 19V10C15 9.44772 14.5523 9 14 9H5Z" fill="currentColor"></path></svg></button><button class="cursor-pointer h-[30px] rounded-md px-1 text-token-text-secondary hover:bg-token-main-surface-secondary"><div class="flex items-center pb-0"></div></button></div></div></div>
                                
                                
                                
                            
                            
                            
                            


                                When a brand faces a social crisis, the effects can be immediate and wide-ranging, impacting its reputation, financial performance, customer trust, and long-term viability. Here's what typically happens when a brand experiences a social crisis:
                                
                                
                                
                            
                            
                            
                            

What happens when brand has social crisis and how to deal with it

Data Management & CRM


                        
                        
                        
                        Hãy tưởng tượng bạn đang ngồi một mình trên vùng đồng bằng rộng lớn gồ ghề của miền Tây nước Mỹ, ánh lửa chiếu vào mặt bạn, bầu trời đêm màu chàm xanh phía trên. Không có gì xung quanh ngoại trừ gió sa mạc mềm mại. Bạn và Tự do.<br><br>Từ tầm nhìn xác định này đã ra đời SANTAL 33: một loại nước hoa chạm đến tính phổ quát rộng lớn và hoang dã của giấc mơ này... làm say lòng... Nó kết hợp sự pha trộn giữa bạch đậu khấu và các nốt hương của hoa diên vĩ và hoa violet, tạo nên tiếng nổ lách tách trong công thức. Được thêm vào hợp kim gỗ hun khói này (gỗ đàn hương Úc, gỗ tuyết tùng) là một số nốt hương cay, da thuộc, xạ hương, tạo cho loại nước hoa này mùi hương dễ chịu và gây nghiện đặc trưng.<br><br>Nói một cách ngắn gọn, đây là SANTAL 33 là gì... Một ngọn lửa mở... Làn khói nhẹ bay... Nơi nhục dục trỗi dậy sau khi ánh sáng tắt.
                        
                    
                    
                    
                    
                    

Santal 33 eau de parfum

THÉ NOIR 29 là một bài thơ ca ngợi chiếc lá cao quý và nghề thủ công bao quanh nó.<br><br>THÉ NOIR 29 kết hợp độ sâu và sự tươi mát, sự mềm mại và sức mạnh thông qua sự dao động vĩnh viễn giữa ánh sáng của cam bergamot, quả sung và lá nguyệt quế và độ sâu của gỗ tuyết tùng, cỏ vetiver và xạ hương. Một chiết xuất đặc biệt của lá trà đen bao bọc thành phần bằng cách mang đến công thức cảm giác khô, lá, cỏ khô, thuốc lá khi sấy khô để biến sáng tạo này thành một tinh chất gợi cảm và gây nghiện.
                        
                    

Thé Noir 29 eau de parfum

Năm 2010, Le Labo được Tạp chí Another ủy quyền thực hiện một mùi hương độc quyền. Dự án này ra đời nhờ Sarah of colette, người đã khởi xướng sự hợp tác sáng tạo giữa Le Labo và Jefferson Hack, tổng biên tập của Tạp chí Another.<br><br>Kết quả của sự hợp tác này là ANOTHER 13, một mùi hương thôi miên và độc đáo. Nó bao gồm ambroxyde, một loại xạ hương động vật tổng hợp, làm cho ANOTHER 13 trở thành một loại mùi&nbsp;gây nghiện được pha trộn với các thành phần được lựa chọn cẩn thận khác như hoa nhài và rêu - giúp nó có độ phồng và tỏa sáng. Như cả hành tinh đều biết, colette đã đóng cửa vào tháng 12 năm 2017, nhưng may mắn thay, chúng tôi đã có thể chào đón ANOTHER 13 chiếc vào bộ sưu tập cổ điển của chúng tôi trong các cửa hàng&nbsp;của chúng tôi trên toàn thế giới.
                        
                    

Another 13 eau de parfum


                        Cam bergamot rực rỡ này kết hợp sự tươi mát, ngọt ngào và gợi cảm với tài năng nhào lộn. Tất cả những phẩm chất này được bao hàm trong tên mã ban đầu của nước hoa: “Fire Cologne”.<br><br>Đó là đặc tính hoa tinh tế của hạt nhỏ, vị đắng của bưởi, cũng như vị ngọt ngào rực rỡ của hổ phách và xạ hương với một chút nồng nàn của cỏ vetiver, đã mang đến cho BERGAMOTE 22 cá tính độc đáo của nó…
                        
                    
                    

Bergamote 22 eau de parfum

Nến của chúng tôi được phát triển với một lượng lớn dầu thơm, hỗn hợp sáp tùy chỉnh và bấc được làm bằng sợi tự nhiên để đảm bảo trải nghiệm khứu giác tuyệt vời. Được rót thủ công một cách cẩn thận ở Hoa Kỳ, những ngọn nến này được đóng gói trong bình thủy tinh và nhét vào hộp giấy kraft cổ điển của chúng tôi với nhãn hiệu được cá nhân hóa. Vui lòng đọc hướng dẫn trước khi sử dụng và đừng quên cắt bấc!
                        
                    

Laurier 62 classic candle


                                
                                
                                
                                
                                
                                
                                
                                
                                <p></p><h3>1. <strong>Visit Chùa Bà Mẹ Quán (Bà Mẹ Quán Temple)</strong></h3><ul><li>This is one of the most famous temples in Tam Kỳ, dedicated to the mother goddess. It's a peaceful spot where you can experience local spirituality and architecture, with stunning views over the surrounding area.</li></ul><h3>2. <strong>Explore the Hoi An Ancient Town (Nearby)</strong></h3><ul><li>Located about 30 km from Tam Kỳ, Hoi An is a UNESCO World Heritage Site famous for its well-preserved Ancient Town, lantern-lit streets, and historical buildings. Take a boat ride on the Thu Bồn River or enjoy the vibrant street markets, temples, and pagodas.</li></ul><h3>3. <strong>Tam Thanh Beach</strong></h3><ul><li>A tranquil beach not far from Tam Kỳ, Tam Thanh Beach offers clear waters and a relaxing atmosphere. It's a great spot for swimming, enjoying fresh seafood, or simply unwinding by the sea.</li></ul><h3>4. <strong>My Son Sanctuary</strong></h3><ul><li>A bit further out from Tam Kỳ (about 50 km), this UNESCO-listed archaeological site is home to Hindu temple ruins dating back to the Champa Kingdom. It’s a fascinating site for history and culture enthusiasts, surrounded by lush jungle.</li></ul><h3>5. <strong>Quảng Nam Museum</strong></h3><ul><li>Located in Tam Kỳ, this museum offers insights into the history and culture of the Quảng Nam Province, including its Cham heritage, agricultural traditions, and historical significance.</li></ul><h3>6. <strong>Discover the Village of Tra Que (Nearby)</strong></h3><ul><li>This organic farming village near Hoi An is famous for its lush herb gardens, especially its aromatic vegetables and herbs used in local cuisine. You can learn about sustainable farming methods and enjoy cooking classes here.</li></ul><h3>7. <strong>Visit the Phu Ninh Lake</strong></h3><ul><li>A serene spot, Phu Ninh Lake offers a picturesque landscape perfect for boating, fishing, or simply enjoying the natural beauty. The lake is surrounded by mountains and lush forests, making it ideal for outdoor enthusiasts.</li></ul><h3>8. <strong>Go on a Street Food Tour in Tam Kỳ</strong></h3><ul><li>Tam Kỳ is known for its delicious local dishes, such as <strong>Bánh xèo</strong> (Vietnamese pancakes) and <strong>Bánh đập</strong> (a crispy rice cracker with shrimp). A food tour around the city’s markets and street vendors is a must for any food lover.</li></ul><h3>9. <strong>Take a Cruise on the Thu Bồn River</strong></h3><ul><li>Take a boat tour on the Thu Bồn River to enjoy the peaceful landscape and see the local villages along the riverbanks. This activity can be combined with a visit to nearby traditional craft villages.</li></ul><h3>10. <strong>Explore the Traditional Villages</strong></h3><ul><li>Quảng Nam Province is home to several traditional villages where you can experience local crafts such as pottery, weaving, and wood carving. These villages offer a great opportunity to buy handmade souvenirs and interact with local artisans.</li></ul><h3>11. <strong>Enjoy Local Festivals</strong></h3><ul><li>Depending on the time of your visit, you might catch a local festival or cultural event in Tam Kỳ. The <strong>Tết Nguyên Đán</strong> (Lunar New Year) and the <strong>Quảng Nam Heritage Festival</strong> are some of the most significant celebrations in the region.</li></ul><h3>12. <strong>Trekking in the Mountains</strong></h3><ul><li>The mountains around Tam Kỳ offer great opportunities for trekking and outdoor exploration. The <strong>Bình Định Mountains</strong> are known for their scenic beauty and peaceful atmosphere.</li></ul><h3>13. <strong>Visit the Cổ Lũy Hill</strong></h3><ul><li>A historical site in Tam Kỳ, Cổ Lũy Hill was once used as a stronghold during the Vietnam War. Today, it is a quiet, reflective place with panoramic views of the surrounding countryside.</li></ul><h3>14. <strong>Take a Day Trip to Da Nang</strong></h3><ul><li>While a bit further away (about 70 km from Tam Kỳ), Da Nang is a major city that’s worth a visit. You can see the Marble Mountains, enjoy the beautiful beaches, or visit the Golden Bridge held up by giant hands.</li></ul><h3>15. <strong>Relax at the Phuoc Gia Temple</strong></h3><ul><li>A peaceful and historic temple dedicated to local deities, this site provides a sense of tranquility and spiritual reflection.</li></ul>
                                
                                
                                
                                
                                
                                
                                
                                
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            


                                
                                
                                
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                                5 p.m.: Have a relaxing soak for our sore muscles We spent the first week of the trip in Tokyo walking 20,000-plus steps a day, so our backs and legs are aching. For recovery, I spring for a room with a private onsen, an outdoor tub filled with thermal water. You can technically use a public one, but I’d rather not get naked with strangers. I scrub down in the shower and then soak outside as the snow falls. A packing note: Don’t bother with pajamas; every hotel provides them. At our ryokan, we have a set meant to be worn solely for sleeping and a yukata set for wearing in the hotel itself, complete with a padded jacket and tabi socks with sticky nubs in case it’s slippery. Another perk is that our room rate includes plenty of snacks in addition to all of the meals — the lobby fireplace has a s’mores setup, while the corner bar offers roasted sweet potatoes in the afternoon and ochazuke, a rice-and-tea dish, after 9 p.m. 7 p.m.: Sit down for a traditional multicourse seasonal meal Typically in a ryokan, dinner is served in your room while you sit on floor cushions, but here all meals are downstairs in the restaurant. You’re shown to a private room with a western-style table and chairs. The meal is kaiseki, a multicourse affair that follows a specific sequence including sashimi as well as steamed and grilled dishes. Hokkaido is best known for seafood, so we start off with scallop chawanmushi (an egg custard) and the freshest sashimi plate. We’re stuffed by the last course — a donabe, or clay pot, filled with rice and fish — but we can’t pass up dessert, mango panna cotta served with green tea. We waddle back to our room and pass out.</p><h2 id="nhng-lu-y-khi-s-dng">Những lưu ý khi sử dụng</h2><p>Bắt buộc phải tuân theo&nbsp;<b>5 bước skincare</b>&nbsp;khi sử dụng serum trị mụn. Nếu bạn bỏ qua bước làm sạch da và sử dụng toner thì sẽ làm mất đi 80% hiệu quả của sản phẩm. Nên hãy nhớ dùng tẩy trang và sữa rửa mặt để làm thật sạch bụi bẩn và bã nhờn trên da mặt ở những bước đầu tiên nhé.</p><p><b>Sử dụng serum vào buổi tối</b>&nbsp;là lúc thích hợp nhất vì lúc đó da thực hiện quá trình hấp thu chất. Tuy nhiên không sử dụng vào lúc quá khuya sau 11h đêm, lúc đó da bắt đầu đào thải. Sử dụng serum lúc này không còn tác dụng nữa.</p><p>Trong quá trình điều trị mụn thì không nên sử dụng serum có nống độ vitamin C cao. Khi nồng độ vitamin C vượt mức cho phép dễ dẫn đến bị phá hủy cấu trúc da và gây kích ứng. Serum vitamin C với&nbsp;<b>nồng độ phù hợp&nbsp;</b>sử dụng sau khi vết mụn đã lành để dưỡng cho da sáng và mờ thâm nám.</p><h2 id="li-kt">Lời kết</h2><p>Làn da mụn chịu những tổn thương do mụn gây ra cần có phương pháp chăm sóc cẩn thận và kỹ càng. Bài viết trên,&nbsp;<a href="https://susureview.com/" target="_blank">Susureview</a>&nbsp;đã gợi ý giúp bạn top 17 serum trị mụn tốt nhất giúp trị mụn tận gốc, dưỡng da cho làn da mụn được mềm mại và mịn màng.</p><p>Đừng quên làm sạch sâu làn da trước khi sử dụng serum và không quên chống nắng cho làn da nhé!!! Cảm ơn bạn đã ghé thăm website nhà Susureview.</p><p>
                                
                                
                                
                                
                                
                                
                                
                                
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
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                                <p></p><p></p><p>Tam Kỳ, the capital city of Quảng Nam Province in central Vietnam, offers a mix of natural beauty, cultural landmarks, and nearby attractions that can provide a unique experience for visitors. Here are some things you can do when in Tam Kỳ:</p>
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            

Things to do in Tam Ky, Quang Nam


                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                <h2><b>Things to do in Danang - Explore the beauty of city with local view</b></h2><table class="table table-bordered"><tbody><tr><td style="text-align: center; "><b>Place</b></td><td style="text-align: center;"><b>Location</b></td><td style="text-align: center; "><b>Time to visit</b></td></tr><tr><td>Fishermen coastal Area</td><td><br></td><td>Early Morning/Late Afternoon 4pm - 5pm</td></tr><tr><td>Linh Ung Pagoda</td><td>15 Minutes heading from Fishermen Area</td><td>Morning/Afternoon</td></tr><tr><td>Han River</td><td><br></td><td>Evening - Dragon Bridge Saturday Night</td></tr><tr><td>Hai Van Pass</td><td>      <p class="p1">Hai Van Pass is 21 km strech of the road that run along the vietnamese coast between Da Nang and Hue</p></td><td>Early Morning/Afternoon 3-6PM</td></tr></tbody></table><p><span style="color: inherit; font-family: inherit; font-size: 1.75rem;">Watching fishermen in the coastal area</span><br></p><p>Fishermen in the coastal areas of Da Nang city have a unique fishing profession, which many people call "<b>net pulling and retracting</b>"</p><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-fishermen.jpg" width="1200px" height="800px"></p><p>Every day, in the early morning or evening, fishermen gather in groups to go out to sea to cast their nets and catch aquatic products by using a technique known as "net pulling and retracting" on the beach. Each group consists of 10 to 16 people, depending on the length of the net, which ranges from 600 meters to 800 meters.</p><p><iframe frameborder="0" src="//www.youtube.com/embed/vxSkofi-6S4" width="640" height="360" class="note-video-clip"></iframe><br></p><p>The fishermen carry the nets on baskets or boats and lower them from the shore into the sea, forming a circular shape. They slowly pull in the net and bring the two ends of the net together to collect the aquatic products in the bottom of the net, including fish, shrimp, squid, and crabs.</p><p>The profession of net pulling and retracting has contributed to improving the livelihoods of coastal fishermen in Da Nang. It is also a unique traditional profession and cultural aspect of the fishermen in the Central region.</p><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-beach.jpg" width="1200px" height="800px"></p><p><b>Timing to visit:&nbsp;</b>Early Morning 5-6Am/Afternoon 4PM</p><h3>Linh Ung Pagoda on Son Tra Peninsula - The tallest statue of Quan Yin in Vietnam</h3><p>Impressing with its unique architecture, Linh Ung Pagoda on Son Tra Peninsula is also situated in a prime location, surrounded by the natural beauty of the charming landscape. It is for these reasons that every year, Linh Ung Pagoda on Son Tra attracts a large number of tourists who come to visit.<br></p><h3>Hai Van Pass - The most marvelous wonder of the world</h3><p>This is the road that has once made it to the list of the most beautiful mountain passes in the world and is also among the most challenging mountain passes in Vietnam today.</p><p>The Hai Van Pass also has another famous nickname, "the most marvelous wonder of the world," which was given by King Le Thanh Tong during one of his journeys along this mountain pass.</p><p><iframe frameborder="0" src="//www.youtube.com/embed/ABNdZVTBBv8" width="640" height="360" class="note-video-clip"></iframe><br></p><p>Not only Vietnamese youth, but nowadays, foreign tourists also enjoy and frequently traverse the Hai Van Pass when traveling from Hue to Danang and vice versa.</p><p class="p1">Hai Van Pass is 21 km strech of the road that run along the vietnamese coast between da nang and hue. Since the hai van tunel ope 2005, creating the more direct route for trucks. The hai van pass&nbsp; quickly became a hot spot&nbsp; for traveller and tourists alike because of the incredible scenery you experience as you make a journey.</p><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-hai-van-pass.jpg" width="1200px" height="800px"></p><p>it is so hard to not keep stopping --every turn just hits you with a beautiful view smack in the face and you have to stop&nbsp;<br></p><h2>Food Tour In Da Nang</h2><h3>Lunch at East West Brewing Co</h3><p>I am seating inside the restaurant when writing this post. This is a good place to have breakfast/lunch and still enjoy the beach. This restaurant is a new one here with good decoration, a little western style.</p><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-eastwest-brewing-co.jpg" width="1200px" height="800px"></p><p><br></p><p><img src="https://img.hanajourney.com/images/tenant_5/blog/thing-to-do-in-danang-east-west-brewing-co.jpg" width="1200px" height="800px"></p><div><div class="entry-content"><h3>Paradise Bar And Cinema</h3><p>I suddenly find this nice bar when driving back bike to the apartment. I was impressive with the music and especially it lands next on the beach. It’s really nice place to hang out next to the sea.</p><figure class="wp-block-image size-large"><br></figure></div></div><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-paradise-beach-and-bar.jpg" width="1200px" height="800px"></p><div><div class="entry-content"><figure class="wp-block-image size-large"><figcaption class="wp-element-caption"><em>Paradise Bar from the outside</em></figcaption></figure><p>It's truly delightful to sit at the bar during the evening, sipping on a cocktail or a glass of wine. Personally, I prefer locations with a beautiful view, creating a serene atmosphere for enjoying a drink while listening to the soothing sounds of the waves. I find it incredibly relaxing, with great music and friendly staff to enhance the experience.</p><h3>IKIGAI COFFEE</h3></div></div><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-ikigai-coffee.jpg" width="1200px" height="800px"></p><div><div class="entry-content"><p><br></p></div></div><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-explore-beach.jpg" width="1200px" height="800px"></p><div><div class="entry-content"><h3>The Louge Bar &amp; Restaurant</h3></div></div><p><img src="https://img.hanajourney.com/images/tenant_5/blog/things-to-do-in-danang-2024.jpg" width="1200px" height="800px"></p><div><div class="entry-content"><p><br></p><h3>BreadnSalt Coffee</h3><figure class="wp-block-image size-large"><br><figcaption class="wp-element-caption"><em>Breadnsalt coffee from the inside</em></figcaption></figure><p>Breadnsalt is my best favourite coffee shop in Danang, near My Khue Beach where i normally stay when visit danang. It has a big building. They have modern decoration and the design is attractive. Drink here is good as well.</p><p>&gt;&gt;&gt; Read more:&nbsp;<a href="https://hanajourney.com/best-coffee-in-danang" target="_blank">BEST COFFEE TO VISIT IN DANANG</a></p><h2>Things to do in Danang - Joining Community Activities</h2><p>If you're visiting Danang and want to build network or simply joining some community activities, you might consider to visit below</p><h3>Playing Boad Game</h3><h3>Yoga/Meditation Class</h3><h3>Bicycle Community</h3><div><br></div></div></div>
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            


                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                
                                <p><i>Things to do in Danang - updating from my last trip in Da Nang 02/09/2023</i></p><p>From the lush green lungs of the city up in the Son Tra Peninsula, to downtown Tran Phu and Bach Dang Streets with their iconic pink church, market and street food, to the beachfront promenade that now buzzes with shacks and bars...</p><p>Danang has everything</p><div><footer class="entry-footer"><div class="post-author"></div></footer></div>
                                
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            

Things to do in Da Nang – Explore as the local 09/2023


                                
                                
                                
                                
                                
                                
                                
                                
                                
                                <p><i>Explore things to do in hoi an as a local. Pick up top place following place to visit, food and beverage and more.</i></p><p><i>Any time back home i spend time getting around Hoi An Ancient Town as my favourite place. I enjoyed sightseeing, walking around, food and especially learning about its culture.&nbsp;</i></p><h2>Visiting Hoi An Silk Village</h2><h3>Learn about the history of Silk Village over 300 years</h3><p><i>Làng Lụa, or Silk Village, has a rich history that has unfolded over more than 300 years. This village, dedicated to the craft of silk production, has witnessed the passage of time and the evolution of silk weaving techniques.</i></p><p>Learn about the history of Silk Village over 300 years in the craft of silk weaving in region entered its heyday in the 16th and 17th centuries. This also laid the groundwork for the development of the weaving industry in Hội An during that period. </p><p>The processes of growing mulberry, raising silkworms, harvesting silkworm eggs, and hand-weaving silk were expanded and became highly professional. Merchants from both Eastern and Western countries eagerly came to the port of Hội An to purchase various types of silk and raw silk. This contributed to building Hội An's port into an important link in the "silk route at sea" during that time.</p><p>Until now, Hội An Silk Village has preserved ancient looms, and they can even still function effectively. It continues to produce exquisite silk fabric from high-quality threads. Since then, the village has been invested in and restored with the goal of revitalizing, maintaining, and developing the silk weaving craft in Quảng Nam province. Simultaneously, it has transformed into a place for tourists to authentically experience the craft village atmosphere. From the process of raising silkworms to the final weaving of the finished product, every step can be witnessed here.</p><p>Located at 28 Nguyen Tat Thanh, Hoi An, Quang Nam Province,&nbsp;<em>Hoi An Silk Village</em>&nbsp;displays and maintains the tradition of silk weaving. Facing the gradual decline of the craft, Quang Nam Silk Joint Stock Company has restored the craft village, which is becoming an attractive destination for tourists.</p><p>The silk village is not too far from Hoi An ancient town, only about 1 kilometer away. Tourists can travel by cyclo or bicycle. You could also go on foot and enjoy the scenery on the way. If the streets are not too crowded, a viable option is to rent motorbikes and also visit other attractions near Hoi An such as Bay Mau coconut forest or An Bang beach.&nbsp;</p><h2>What experience do you have when visit Silk Village</h2><h3>Visiting traditional houses in Silk Village</h3><p>Stepping into the silk village space, visitors will admire the traditional houses of Hoi An. These ancient houses are preserved relics collected from various places and displayed to serve tourists.</p><p>The traditional house has a spacious area, with the central part dedicated to the worship of the Silk Goddess Tằm Tang (also known as Mrs. Đoàn Thị Ngọc), who later ascended to become the queen. She played a significant role in preserving and developing the traditional weaving craft and worked towards introducing Hoi An silk to the world.</p><h3>Tourists visiting the exhibition house and the silk production process</h3><p>The exhibition house showcasing silk products is an area displaying various silk products with different colors and styles. Visitors can also try on garments made of silk produced directly by artisans in the village. Moreover, you can learn how to weave silk on wooden looms. This is undoubtedly an interesting and unique experience when visiting Hoi An.</p><h3>Explore the silkworm rearing and traditional silk weaving process</h3><p>Leaving the traditional house, tourists will explore a vast mulberry garden with centuries-old mulberry trees. Along with this, visitors have the opportunity to learn about raising and caring for silkworms from their infancy to adulthood. Typically, Vietnamese people raise silkworms in bamboo trays, picking leaves for the silkworms to eat until they are large enough to spin cocoons on their own. The manual process of silkworm harvesting by Hoi An artisans is also demonstrated here.</p><h3>Witness the creation of the finest silk with unique patterns</h3><p>At this location, tourists will witness the stages involved in creating the highest quality silk with unique patterns. Various types of looms, ranging from ancient to modern, are displayed in the Hoi An Silk Village to showcase to visitors. Learning how to distinguish between real and fake silk</p><p>Tourists will be guided on how to distinguish between real and fake silk. According to the local artisans, fake silk is now produced with great sophistication, possessing a soft and smooth texture just like real silk. To differentiate the quality, fire is the only reliable method. Learning how to distinguish between real and fake silk</p><p>Real silk will not catch fire, produces white smoke, smells like burnt hair, and does not form lumps. Blended silk is also difficult to ignite, but it smells like burning paper. Meanwhile, fake silk is very flammable, produces black smoke, and forms lumps when burned, similar to nylon.</p><div><br></div><h2>How much is Hoi An Silk Village’s ticket price?</h2><p>Hoi An Silk Village is an ideal tourist attraction for many visitors. The village opens from 8 AM to 9 PM. To visit and explore the once famous craft village, tourists should spend 50,000 VND for a ticket.&nbsp;</p><p><strong>Quick tour:</strong><br></p><ul><li aria-level="2"><strong>Time:</strong>&nbsp;8 AM - 5 PM daily</li><li aria-level="2"><strong>Price:</strong>&nbsp;100,000 VND/ticket</li><li aria-level="2"><strong>Duration:</strong>&nbsp;45 minutes with a guide</li></ul><p><strong><br></strong></p><p><strong>Địa điểm tham quan du lịch</strong></p><p>Đi thuyền trên phố cổ và thả đèn hoa đăng</p><p>Cù lao chàm – Lặn biển ngắm san hô</p><p>Lớp học nấu ăn ở Hội An</p><p>Làng gốm Thanh Hà</p><p>Làng lụa Hội An</p><p>Rừng dừa bảy mẫu</p><p><strong>Địa điểm ăn uống ở Hội An</strong></p>
                                
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            
                            

Things to do in Hoi An- Explore as a local

<p><a href="http://hanajourney.com/black-virgin-pagoda-tay-ninh-one-day-trip/">Black virgin pagoda</a>&nbsp;Tay Ninh is one of the famous pagodas in south of Vietnam. It just takes 2-3 hours for moto bike from HCMC and is a quite nice place to visit on weekend.</p><h2 class="wp-block-heading">How to go to Black Virgin pagoda, Tay Ninh From Ho Chi Minh</h2><p>It is 82km from HCM to go to the pagoda. We gather at 5:30am to start early avoiding of traffic and sunshine. Driving moto bike along Cong Hoa Street to Cu Chi and go to Tay Ninh following Google Map. I can say that it isn’t difficult at all to go there by moto bike</p><p>Among the way going to the pagoda, we stopped in the restaurant to have Breakfast. We had “Bánh Canh” in “Bánh Canh Dì 5” one the famous restaurant with Trảng Bàng special food. The soup taste delicious.</p><h2 class="wp-block-heading">Black Virgin Pagoda</h2><p>According to Wikipedia,&nbsp;<strong>Black Virgin Mountain</strong>&nbsp;(<a href="https://en.wikipedia.org/wiki/Vietnamese_language">Vietnamese</a>:&nbsp;<em>Núi Bà Đen</em>&nbsp;meaning “Black Lady Mountain”) is a mountain in&nbsp;<a href="https://en.wikipedia.org/wiki/T%C3%A2y_Ninh">Tây Ninh</a>&nbsp;City,&nbsp;<a href="https://en.wikipedia.org/wiki/Vietnam">Vietnam</a>. The mountain is the center of a&nbsp;<a href="https://en.wikipedia.org/wiki/Vietnamese_people">Vietnamese</a>&nbsp;myth about&nbsp;<em>Bà Đen</em>, a local deity of&nbsp;<a href="https://en.wikipedia.org/wiki/Khmer_people">Khmer</a>&nbsp;origin. During the&nbsp;<a href="https://en.wikipedia.org/wiki/Vietnam_War">Vietnam War</a>&nbsp;the area around the mountain was a hot zone as the&nbsp;<a href="https://en.wikipedia.org/wiki/Ho_Chi_Minh_Trail">Ho Chi Minh Trail</a>&nbsp;ended a few kilometers west across the&nbsp;<a href="https://en.wikipedia.org/wiki/Cambodia">Cambodian</a>&nbsp;border. As such there were many battles and American and Vietnamese soldiers based in the region remember the prominent landmark.<sup><a href="https://en.wikipedia.org/wiki/Black_Virgin_Mountain#cite_note-Heinemann-1">[1]</a></sup>&nbsp;After the war the mountain turned from a battleground to being famous for its beautiful temples and theme park.</p><h2 class="wp-block-heading">Visit Back Virgin Pagoda</h2><p>In the entrance, you can part the moto bike and enter the location. Black Virgin pagoda is on the top of the mountain. There are 2 ways to go to the Pagoda: Cable Car or Treking.</p><h3 class="wp-block-heading">Using Cable car to get on top</h3><p>If you go up by cable car, once you enter the park, find your way to the entrance of the cable car which will lead you to the lower third of the mountain, each way being just around 4 minutes to complete. Once you reach the end of the cable car, you’ll have to climb up through a paved staircase for around 30 – 45 mins depending on how fast you do it. &nbsp;Along these staircases you will find Pagodas where the local Vietnamese go to to worship.</p><h3 class="wp-block-heading">Hike Up to the mountain</h3><p>If you want to hike up to the very top of the mountain, it’s about a 6 hour hike there and back from the foot of the mountain. From the pagoda it’s probably about 4.5 hours return. Hiking fun starts&nbsp;the end of the staircases, which marks another 2-hour hike to the summit of the mountain. The trail is very visible that it is impossible to get lost, but challenging because of the rocky or bouldery path. Along the way, after around one hour of leaving the staircase, you would&nbsp;find a rock protruding which you should not miss take a picture at. The views, of course, are beautiful. Dau Tieng Lake, Vietnam’s largest water reserve, can be seen from the east side of the mountain.</p><h2 class="wp-block-heading">Seeing things around the mountain</h2>
                                
                            

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